iGaming SEO Agency

Bringing players with the highest LTV

At last, an iGaming SEO agency that delivers exceptional results, (such as driving 0 to 1000 FTDs per month).

  • Recover lost traffic
  • Boost organic traffic
  • Get more players!
<span>iGaming SEO</span> Agency

Who We Are

Interested in collaborating with the team that secured Google’s #1 ranking position for iGaming keywords?

Who We Are

Our team has played a crucial role in enhancing organic visibility for numerous prominent iGaming brands. We prioritize transparency from the start, crafting long-term strategies while addressing short-term objectives. No empty promises or confusing jargon—just a well-defined path and consistent, open communication. We’re capable of engaging with all levels of your business if necessary.

We are backed by developers, UX/UI analytics, and paid media professionals. Our adaptable team environment enables us to choose the most suitable expertise for the task at hand.

What sets us apart as an iGaming SEO company is our exclusive collaboration with businesses when we are confident in delivering results for them.

Marketing services in our activities:

Betting SEO
SEO for Casinos
SEO for Poker Websites
Sportsbook SEO Services
eSport Advertising
iGaming SEO linkbuilding

Benefits of Utilizing Our iGaming Website SEO Strategy

The benefits of SEO for iGaming websites as per our strategy are as follows: 
01. Increased Visibility

The more your website appears in a search, the more will be the chances of players getting engaged in your website. SEO ensures greater visibility of your website to the players. This ensures higher organic traffic, and more visitors for our iGaming clients.

02. Brand Awareness

The more your website appears in a search, the more will be the chances of players getting engaged in your website. SEO ensures greater visibility of your website to the players. This ensures higher organic traffic, and more visitors for our iGaming clients.

03. Targeted Traffic

It is difficult to reach a target in traffic without putting in extra SEO efforts. By optimizing your web page for appropriate keywords and phrases, you will draw in gamers who are actively looking for seamless gaming experiences. This is quite easy if following the right strategy, thanks to SEO.

You may direct high-quality, focused consumers to your iGaming platform by targeting a few key phrases.

04. Competitive Advantage

After investing in SEO, you might gain an advantage over competitor sites that might not be applying optimal SEO tactics. Thanks to detailed competitor analysis.

You can attract gamers who are more inclined to opt for your platform by outranking your challengers in search results.

05. Increased Conversions

To help players navigate your website and locate what they are looking for, SEO focuses on enhancing the user experience.

Increased engagement, conversion, and retention rates are the outcomes of improved user experience. More conversions mean more players signing up which leads to more revenue as well!

iGaming Website SEO Services

Our iGaming SEO agency marks the edge with strategized SEO for iGaming sites. We help your website attract traffic from across the globe with our international SEO strategy.

Our SEO consultants bring the highest lifetime value (HLV) players to your gaming platform to help you derive optimum deposits in a short span.

We reach the goal with the most practical approach that involves the following services: 

Casino SEO

It is important to optimize casino websites to achieve optimum search visibility and targeted traffic.

As a smart casino site SEO agency, we operate keyword research, adding relevant search terms to the content. Next we focus on creating informative and engaging content, and building relevant backlinks from relevant sources. The SEO strategies vary according to the iGaming niche.

Having said that, casino SEO services is a very competitive industry that covers genres such as sports betting, lotteries, online casinos, and virtual Poker. All this requires rigorous research, detailed SEO analysis, and content marketing.

We also build an effective marketing plan and ensure proper execution of the same to develop an impactful online casino.

Casino SEO
Gambling SEO

Gambling SEO

We navigate complex regulations to compete and win the race of ranking in the online gambling industry.  We go through extensive keyword research,  powerful content optimization techniques, and link-building strategies to build a user-friendly interface for the gambling brand.

The Social media, digital marketing campaign, and iGaming SEO campaign become crucial to boost website engagement, and visibility, and driving sales of gambling websites. We keep track of the progress of the website with our analytics tools. We compare the results of the websites with the current iGaming industry trends and marketing strategies.

Sports Betting SEO

Increasing traffic and reaching higher rankings requires a tailored iGaming SEO strategy for sportsbook websites.

We are an expert iGaming seo agency who comprehends the specific needs and requirements of sports book businesses to build customized SEO strategies and attract sports betting clients.

Our search engine optimization aligns with the search tool guidelines for ethical and sustainable growth.

Sports Betting SEO

What Is iGaming SEO?

The phrase “iGaming SEO” represents a variety of services designed to help in improving site rankings of online gaming and casinos. It’s also considered the fastest-growing industry.

iGaming SEO might significantly boost your revenue considering that the global online gambling market is projected to be worth £80 billion.

The application of iGaming SEO makes sure that you are receiving your rightful shares of the action, regardless of whether your site deals with betting on Casinos, Poker, Slots, Bingo, or Sportsbooks.

iGaming Content Services

Compelling content is crucial to keep a user engaged. Our iGaming SEO agency curates high quality content to grab user attention. The content covers searches and interests of the players and recommends them more information on their interests.

The articles, videos, and blog posts provide necessary information to the gamers. We boost our website traffic by optimizing content and improving search engine rankings.

Adding relevant keywords, and high-quality backlinks from authentic sources is indispensable. We also add meta descriptions to promote (CTR) click-through rates from (SERP) search engine results pages.

Longer user sessions and good SEO contribute to the ranking too. Hence, we can add Casino Reviews,  Blogs,  Articles, Sportsbook Reviews,  etc. for your iGaming brand.

Link Building Campaigns

Players are constantly searching for the best iGaming experience on search engines and if your gaming company doesn’t secure a top rank in the search result, it won’t be visible to the players. Hence, it won’t be able to attract significant traffic. The best way to do this is to conduct a backlink profile audit and then run link building campaigns.

Our iGaming SEO services include off page SEO link-building solutions. For that matter, our iGaming SEO consultant team collaborates with your iGaming brands to devise a comprehensive link-building strategy. The strategy covers industry regulations, and brand identity, and reflects the different goals of your company.

When we add the respected website links to your iGaming website, the search engines get an authentic impression of your website. They now start considering your brand reliable and authoritative, leveling up its rankings.

We help your iGaming brand attract maximum search visibility by increasing brand awareness and improving your website ranking on search engine result pages. (SERPs) All this is done by iGaming SEO experts so you are in safe hands.

Technical SEO and Website Architecture

Our Technical SEO strategy is the key to making websites rank higher on different search engine platforms with increased domain authority. An optimized website architecture is more or less building a user-friendly interface. We make sure that the links and pages of your websites are easily detected by search tools.

Further technical Optimisation,  for example enhancing the site speed development and mobile friendliness ensure higher user traffic.  All of this improves the overall SEO score of the iGaming website.


iGaming Brand in Africa
+ 2500 FTDs increase
The problems:

For branded keywords in the first Google results page, six sites were imitating the product. Four sites directed players to other brands, while two sites sent players to the brand through Revshare. To retain players and prevent them from switching to competitors’ sites, the brand had to spend $50,000 on purchasing its own traffic. Furthermore, the brand was losing approximately 2,500 FTDs per month.


Comprehensive and coordinated Brand Protection


After three months, the brand regained control over 80% of the searches, saving around $50,000 per month from self-arbitrage. In addition, there was a monthly increase of about 2,500 FTDs, which continued to grow in tandem with the brand’s popularity.

iGaming Brand in Africa
iGaming Brand in South Asia
+ 7 000 FTDs increase
The problems:

Based on brand keywords, Google results looked awful, there were 10 sites imitating the product. Four of these sites were complete replicas of our product with registration and the ability to place full bets, while five affiliate sites redirected players to our competitors. Additionally, one partner site-directed players to our product. The estimated loss was around 7,000 FTDs, with a traffic buyback cost of approximately $250,000.


Monitoring, cleaning up Search Engine Result Pages, and creating Brand Protection sites.


After three months, all fraudulent products were removed from the search results and the internet, rendering them unavailable. Three affiliate sites switched traffic to the brand for a 10% RevShare, and we reduced the RevShare for all affiliates to 10%. Additionally, three spots were occupied by our Brand Protection websites.

iGaming Brand in South Asia
iGaming Brand with Global Coverage
+ $ 2 000 000 revenue
The problems:

Based on branded keywords, we discovered that the product was losing players from various GEOs due to regional blocking. The issue was exacerbated by fraudulent products dominating a significant portion of the market and some affiliates directing traffic to competitor brands. With a total brand keywords search volume of around 800,000 users per month, we estimate the brand’s monthly loss to be approximately $2,000,000.


We implemented several measures to safeguard our brand, including monitoring and taking SEO / Legal actions against fraudulent websites, creating mirrors for regions where the product was banned, and establishing and promoting Brand Protection sites to enhance search results.


After four months, all fraudulent products were removed from search results and the internet. In regions where the product was banned, we successfully rotated mirrors, and now have about three sites in the TOP10 search results. Out of the top 10 search results, seven are Brand Protection sites that we created as part of our strategy.

iGaming Brand with Global Coverage


Dr Neil Gerrard
Head of Clifton Dental
If you need a third party provider who delivers what they prom ise and you require complete accountability, then Somnowell Marketing should be top of your list."
Kim K.
If you need a third party provider who delivers what they prom ise and you require complete accountability, then Somnowell Marketing should be top of your list."

Our SEO Experts' Team


Tony "Ace" Anderson - IGaming Head of SEO

Tony began his career in the digital marketing sector over 15 years ago. A chance involvement with a gaming start-up sparked his interest in the iGaming industry, leading him to specialize in this field.

Over the years, Tony has worked with a multitude of gaming companies, ranging from ambitious start-ups to established industry giants. This diversity of experience has equipped him with an extensive understanding of the SEO challenges and opportunities within the gaming world.

He understands the unique challenges of optimizing gaming websites and is well-versed in the latest SEO trends, techniques, and algorithms. As an iGaming SEO expert Tony excels at both on-page and off-page SEO and can design customized strategies that boost your gaming site’s visibility.

Cynthia "Chip" Chambers - Casino SEO Consultant

Cynthia is a proven expert in casino SEO, with a track record of helping casino websites achieve and maintain top rankings on search engine result pages. She knows how to target high-value keywords, create engaging content, and build quality backlinks in the highly competitive casino industry.

Cynthia’s strategies are designed to drive organic traffic and generate more leads for your casino site.


Sarah "Stakes" Stanton - Expert in Sports Betting SEO

Sarah Stanton is a sports betting SEO consultant who knows how to navigate the dynamic world of sports betting SEO. She has the skills to optimize your site for seasonal fluctuations, event-based searches, and the rapidly changing odds in the sports betting industry.

Sarah uses data-driven strategies to maximize your site’s visibility and click-through rates.

Peter "Pocket" Patterson - Poker SEO Expert

Peter Patterson is a poker SEO specialist, who combines his passion for poker with his expertise in SEO. He understands the intricacies of poker-related search terms and can craft SEO strategies that attract serious poker players to your site.

Peter uses various techniques, including content optimization, link building, and technical SEO, to improve your poker site’s ranking.


Ronald "Racetrack" Riley - Experienced Sportsbook SEO Specialist

Ronald Riley is a sportsbook SEO consultant with extensive experience in driving organic growth for sportsbook websites. He is adept at identifying profitable long-tail keywords, creating compelling meta-descriptions, and ensuring a seamless user experience to reduce bounce rates.

Ronald’s expertise can make your sportsbook site a top contender in search engine rankings.

iGaming Industry FAQs

Do you collaborate with iGaming affiliates?
Yes, we do, provided that budgets and objectives are in alignment.
What are your fees?
Our charges vary based on the goals established, duration of engagement, and competitive landscape of the specific vertical.
Are you willing to sign an NDA to discuss my project?
Yes, we are glad to sign NDAs for discussing new projects. We always uphold our clients' privacy.
Do you provide services worldwide?
Yes. Our existing clientele is situated across the globe. We possess expertise and experience in competing within foreign language verticals.
Why is SEO important for iGaming?
In highly competitive industries like iGaming, Casino, and Betting, having a strong online presence is crucial. SEO helps your website rank higher on search engines, making it more visible to your target audience.
What specific SEO services do you offer for iGaming sites?
We offer a range of tailored SEO services, ASO and PPC to meet the specific needs of iGaming, Casino, and Betting websites.
How do you approach content creation and optimization for iGaming, Casino, and Betting websites?
Content plays a vital role in attracting and engaging your target audience. Our team of experienced content creators and SEO specialists develops high-quality, informative, and engaging content tailored specifically for your project.
Do you conduct technical SEO audits for gambling and betting websites?
Yes, we conduct comprehensive technical SEO audits to identify any underlying issues that may hinder your website's performance.

Contact us

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an introductory call with us via this link.

Alternatively, you can reach out to us through email at
[email protected] or complete the form below.